// The Library
One idea at a time, properly.
Everything I have worked out about live podcasting, audience and getting traction with one pair of hands. These are built to last rather than to fill a calendar, so there will never be many of them.
01// The format
Live or pre-recorded? Here’s what the safe option costs you
Three ways to run a show, and an honest look at what the safe one costs you. Spoiler: quite a lot.
A promise to yourself is the easiest promise in the world to break.
Read it →
02// The audience
Warm and mighty: why a small audience beats a big one
£11,479 banked in five months, from a channel that never hit 1,000 subscribers. Why I stopped caring about the follower count.
1,000 warm people and 1,000 cold people are two separate businesses.
Read it →
03// The trust
Cold to sold: how trust turns strangers into clients
The same offer converts at 0.4% or 10% depending on how well people know you. Drag the slider and watch the maths change.
I made my first half a million pounds in sales from fewer than 2,000 people on my email list.
Read it →
04// The content
One source: how one live show becomes a whole week of content
Why you can rip up the content calendar, and what one live hour turns into once you stop making everything from scratch.
The content treadmill is trying to eat your soul, and it’s working.
Read it →
05// The strategy
Why posting on social media isn’t a marketing strategy
The three bases marketing actually needs, and why most people who are only posting have got one of them.
Getting loud and a pipeline, with no promotions, gives you a really nice hobby.
Read it →
06// The engine
The relationship building engine: why people aren’t buying yet
If sales are quiet, your offer and your price are probably fine. People just don’t trust you enough yet.
It’s no wonder so many people quit before they’re winning.
Read it →
07// The moment
Why going live is your unfair advantage in the AI era
Decent-looking content is free now, so it’s worth about as much as a free biro. What AI can’t make is you, live, thinking out loud.
The shinier it looks, the more people wonder who actually wrote it.
Read it →
08// The mess
Why polished content is working against you
Why the mistakes you’re desperate to edit out are doing the most work, and where the professional line really sits.
Raw leadership. Raw leadership.
Read it →
09// The edge
You are the USP: why your personality is what competitors can’t copy
My first business sold ride-on toy cars on price alone. Here’s what I wish I’d known about standing out.
No one can really replicate you, because no one can be you.
Read it →
10// The platform
Own your platform: why your business shouldn’t live on someone else’s
Social feeds are brilliant for being found and risky for everything else. Plus why a Facebook group is a cardboard box.
Don’t put all your eggs in Mark Zuckerberg’s basket.
Read it →
11// The habit
Same time, same place, every week: why a fixed slot keeps you going
The most reliable way I know to stay consistent, and why it doesn’t matter if nobody turns up to the first one.
You’re doing it for the replay crew.
Read it →
// More coming, slowly, on purpose
// Quick answers
The questions people ask me most
- Do I need an audience before I start a podcast?
- How big does my audience need to be to make money?
- How many episodes should I plan before I launch my show?
- Where should I host my live show?
- How far ahead should I promote a live show?
- Do I need to script my live show?
- What if nobody turns up to my live?
- What’s the difference between a live show and a webinar?
- How do I decide who my show is for?
- How do I work out what to talk about on my show each week?
- Can I use AI to write my podcast content?
- Why does my AI writing sound nothing like me?
- Is it too late to start a podcast?
- What should I call my show?
- Do I need expensive equipment to start a podcast?
// Where else to find me
// Every week
The Solopreneur Show
The live show, and written notes for every episode. This is where the thinking happens first, and where most of it still lives.
Open the show notes→
// The programme
LivePod With You
For getting your own show out of your head and into the world. The concept, the format, the name, and a real launch at the end.
Explore LivePod→
Thinking about a show of your own?
Book a Live Show Chat. Tell me what you’re thinking and I’ll tell you honestly whether it’s worth building.
Build your LivePod