Here's the bit people don't usually know: I spent the better part of a decade trying to be a nurse. Two years as an assistant. Five and a half years of nursing school, with eighteen months of maternity leave wedged in the middle. Then two years actually qualified. By the time I made it, I was a mum of three and I was missing all of it. So I left, and I built something that meant I didn't have to choose.
What I took with me wasn't medicine. It was the thing nursing actually teaches you. How to read people fast. How to sit with someone in a hard moment. How the thing that changes someone's day is being properly seen.
Turns out, that's quite useful for marketing.
In 2020, when the world shut down, I started pulling entrepreneurs together. Somewhere to learn how to market like a human, stay connected, and keep moving when everything felt wobbly. That community grew to over 5,000 members and became the foundation of everything that came next. Stages. Awards. Clients hitting six figures. A team. A whole brand built around the idea that connection is the strategy, not the fluffy bit you tack on after the strategy.
Then, like a lot of founders, I drifted. Partnerships. Pivots. Plates spinning. Less and less of the work I actually loved.
The pivot back came in an ordinary moment. I was showing my husband Amos an old testimonial video, the kind that makes you go quiet, and he looked at me and said, "Why don't you do that anymore?" I didn't have a good answer. So I opened up a new company called Connection Marketing and got back to doing exactly that, properly this time, on my terms.
My fourth baby is fourteen months old and has been home with me every day of his life. That's the whole point.
These days the work happens through LivePod. Live shows that pre-sell the room. One bold on-air conversation a fortnight. No funnels. No DMs at 11pm. No scripts. Just the kind of marketing that sounds like you on your best day, and books the kind of clients you actually want to work with.
